From Craft Fairs to Tech Platform: Cherie Edilson’s Journey Accelerating Local Business Through Community-Focused Marketplaces
In this next episode of BizTech Superhero, Joshua McNary converses with local business champion Cherie Edilson, founder and CEO of Member Marketplace. Based in Marion, Iowa, Cherie has taken what she first started learning selling handmade goods at farmers' markets and turned it into a nationwide SaaS platform supporting over 8,000 small businesses across 55 marketplaces in 30 states.
In the episode, Joshua and Cherie dive into the real-world tech journey behind Member Marketplace—from hustling with WordPress plugins and family collaborations to developing a proprietary, scalable platform that empowers chambers and local organizations to serve entrepreneurs in their communities. You’ll hear firsthand how Cherie willingness to take action, embrace feedback, and build scrappy solutions has led to innovative tools that make selling, connecting, and thriving online accessible to even the busiest small business owners.
Plus, stick around for insights on evolving tech stacks, harnessing AI for local commerce, and strategies to help business owners overcome the barriers to digital growth. Whether you’re a tech founder, a small business owner, or just someone curious about the future of local marketplaces, this episode is packed with inspiration and actionable advice to help you unlock your own technology superpowers.
Creators and Guests
Guest
Cherie Edilson
Founder and CEO, Member Marketplace. AI powered platform helping business communities post, sell, connect, and grow. 55+ marketplaces in 30 states, 8,000 businesses, 60,000+ products sold.
