Tech Strategies for Small Businesses: Jen Speers on AI, Branding, and More
Host Joshua McNary welcomes Jen Speers, founder of Moonwake Collaborative in Des Moines, Iowa, a virtual assistant and digital marketing agency supporting small businesses with admin help, branding, websites, and social media through a team of 17 specialists.
They discuss the value of supporting local businesses, how Moonwake coordinates work across time zones using Asana for task management and Slack for culture and communication, and how client assets and meetings are managed through Google Workspace, Google Meet, and Gemini for transcripts and action items.
Jen explains using AI for efficiency, SOP creation, and idea springboards without replacing human creativity, noting limitations like AI-generated logos requiring recreation for printing and trademarking. Her actionable tip: define where AI fits while staying authentic, citing consumer trust and purchase behavior tied to authenticity.
They discuss the value of supporting local businesses, how Moonwake coordinates work across time zones using Asana for task management and Slack for culture and communication, and how client assets and meetings are managed through Google Workspace, Google Meet, and Gemini for transcripts and action items.
Jen explains using AI for efficiency, SOP creation, and idea springboards without replacing human creativity, noting limitations like AI-generated logos requiring recreation for printing and trademarking. Her actionable tip: define where AI fits while staying authentic, citing consumer trust and purchase behavior tied to authenticity.
Creators and Guests
Guest
Jennifer Speers
Founder | Championing small businesses with creative strategy, design, and digital support that gets results
